Product leadership: Startup challenges, guiding principles
5 principles for startup Product teams in fast-moving markets
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David Appelbaum
- Feb 26
- 3 min
Beyond the Rule of 40: Cash may be King - but Debt is still a Four-Letter Word for SaaS Revenue
The Rule of 40 has long been a guiding principle along Sandhill Road for evaluating the overall performance and potential of young SaaS...
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David Bayer
- Dec 26, 2023
- 4 min
Back to basics: Rethinking positioning for strategic success
Introduction How do we respond when product-market fit declines owing to changing market and technology trends? In some situations the...
36 views0 comments
David Appelbaum
- Nov 26, 2023
- 2 min
Seven Steps for Navigating the New Digital Marketing Landscape
This post explores alternative strategies to drive engagement in digital marketing - where algorithms change & cookies are defunct.
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David Bayer
- Nov 19, 2023
- 5 min
To Innovate or not? The Dilemma
For many of us with a background in startup and early stage companies, encountering the Innovator’s Dilemma when joining a larger, more...
52 views0 comments
David Appelbaum
- Oct 24, 2023
- 3 min
Surviving or Thriving? The Pitfalls of Slashing Marketing Budgets in Times of Crisis
In times of economic uncertainty, businesses often face tough decisions to weather the storm. One common cost-cutting strategy is...
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David Bayer
- Oct 23, 2023
- 3 min
Product Marketing keys to unleashing your GTM juggernaut
The best GTM strategy will run aground if operational coordination and alignment, grounded in shared mindset and processes, is not in...
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David Bayer
- Oct 16, 2023
- 3 min
Startup blinders? When customers like your product for the “wrong” reason
What should you do when implicit assumptions and biases run head first into unexpected, "wrong" customer feedback?
36 views0 comments
Mark Phinick
- Oct 5, 2023
- 2 min
5 CRITICAL SUCCESS FACTORS FOR ENTERPRISE SOFTWARE SALES
When enterprise software deals stall, customers are denied increased efficiencies and vendors the revenue needed for growth and liquidity...
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David Appelbaum
- Oct 4, 2023
- 3 min
Showing the Money - B2B Revenue Attribution and how to do it!
In the ever-evolving world of B2B marketing, understanding the impact of your marketing efforts on revenue is crucial. But in a landscape...
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David Appelbaum
- Sep 26, 2023
- 3 min
A False Dilemma? The Synergy of Branding and Demand Generation in Go-to-Market Strategies
In the realm of marketing, the debate between brand and demand generation has long been a subject of discussion. Some argue that these...
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David Appelbaum
- Sep 26, 2023
- 3 min
A Whole Pie or Just a Slice? Fractional Benefits in a Hard Economy
In today's volatile business landscape, companies face a myriad of challenges, from economic uncertainties to rapidly evolving consumer...
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