5 Steps For StartUp Funding - if you're not an AI company.

In the past 20 years, we’ve seen waves of tech fads dominate investment flows, each one promising a revolution: the Metaverse, blockchain, ETFs, crypto—and now, AI. Each of these trends has attracted billions in venture capital, only to leave a trail of unmet promises and capital depletion in its wake. While AI has indeed introduced some conveniences and niche benefits, it has yet to justify the scale of investment it’s receiving. And as with prior tech obsessions, the cost of chasing hype over substance is proving steep for venture capital, SaaS startups, and the environment alike.

The Environmental Toll and Limited Utility of AI

AI’s role in content creation and automation is touted as transformative, yet its real-world applications remain limited. For example, research indicates that training a single AI model like GPT-3 can consume as much as 1287 MWh—roughly equivalent to the annual energy consumption of 100 U.S. households. Given this energy intensity, the technology’s impact on climate change cannot be ignored.

While AI startups promise groundbreaking advancements, data from Statista and PitchBook suggests the majority of the benefits accrue to a handful of sectors, leaving most industries largely unaffected. In fact, according to a report from Bessemer Venture Partners, only 10% of funded AI startups achieve profitable exits, with many struggling to find scalable, revenue-generating models. And as tech CEOs like Sam Altman of OpenAI continue to hype AI's possibilities, they divert capital from more practical, impactful technologies.

The Growth of Venture Capital: Rapid Expansion, Declining Returns

In 2003, there were fewer than 1,000 venture capital firms in the U.S. alone; today, that number has surged to over 2,500. However, despite this explosion, fewer than 30% of VC-backed startups deliver profitable returns for their investors, according to CB Insights. This surge has not led to greater returns; in fact, it has diluted the capital pool. With so many firms crowding the space, the focus has shifted to “following the money” rather than fostering real innovation.

With many venture capitalists betting big on AI, we’re witnessing a growing capital crunch for companies outside the current fad. This obsession with trends is putting SaaS startups and other companies that are focused on long-term, sustainable growth at a disadvantage. SaaS companies that might otherwise flourish are finding themselves starved for capital as resources are redirected to AI ventures that may not deliver lasting value. There is hope for those companies - moving beyond standard fundraising practices can help these companies achieve their funding goals - enabling them to keep deliver benefits to their customers and to grow in a healthy and sustainable fashion.

Recommendations: 5 Steps for Enterprise B2B SaaS Companies to Attract Investment & Revenue

If you’re a cash-starved SaaS company, here are five key steps to help you stand out and secure the investment you need:

1. Demonstrate Immediate ROI

SaaS companies that can prove their ROI quickly are more attractive to investors. Emphasize metrics that show rapid returns, such as customer retention, ARR (Annual Recurring Revenue) growth, and net dollar retention. Build use cases that showcase quick wins for your customers, helping investors see the immediate impact of your solution.

2. Focus on Profitability, Not Just Growth

Unlike the AI space, which often values scale over profitability, SaaS companies should highlight their path to profitability. A study by SaaS Capital found that SaaS businesses with a clear profitability roadmap tend to secure better valuations. Demonstrating a sustainable path to positive cash flow, even if it means modest growth, can be a strong selling point.

3. Build Strategic Partnerships

Rather than chasing VC funding, consider alternative funding models. Partnering with larger tech firms or leveraging customer revenue-share agreements can open up capital channels. SaaS companies that create strategic partnerships tend to have 10-20% higher customer acquisition rates, according to Gartner. Establish alliances with other tech companies or industry leaders to access funding while expanding your customer base.

4. Leverage Revenue-Based Financing

Revenue-based financing offers an alternative to traditional VC, allowing you to borrow capital against future revenue. This type of financing is growing in popularity as SaaS companies look to minimize equity dilution. According to Lighter Capital, revenue-based financing firms have seen over a 200% increase in demand from SaaS companies over the last five years.

5. Enhance Customer-Led Growth

While AI startups often struggle to show tangible value, SaaS companies can rely on customer testimonials and success stories to drive growth. In fact, companies that prioritize customer success see 2.5 times the ARR of their peers, as noted by a 2023 Gainsight report. Invest in customer support and success to maximize renewals and upsells, showcasing to investors that your company is driven by real customer outcomes rather than hype.

The VC Industry Must Reassess

If venture capital is to reclaim its original purpose—to foster innovation and build transformative companies—it must move away from the trend-chasing mentality that has led to the AI hype cycle. Real innovation solves real problems, and tech companies focused on durable, meaningful impact deserve the resources they need to succeed.

We’re at a crossroads. Venture capital must return to funding companies that prioritize sustainability, deliver tangible value, and solve real-world problems. And as SaaS companies continue to evolve, those that emphasize profitability, strategic partnerships, and customer success will thrive in a landscape increasingly dominated by hype..

Here are GreyWolf we've seen it all before - from the Dot-Bomb crisis through Block-chain can run everything to the Metaverse where we'll all live, love, work, and play, to Crypto which we'll be using instead of real money, and finally AI which will rule the world. We know how to grow, scale, and manage Enterprise SaaS companies that deliver tangible benefits to their customers and understand the importance of such things as Product/Market fit, Customer Experience, and Strategic Partnerships that deliver maximum benefit to the market. We're here to help you thrive in a very scary world - the Pack has your back! Call us. We'd love to help you.