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Our motto isn't just a slogan—it's a commitment. When you partner with Grey Wolf, you're not just getting a service; you're gaining a dedicated ally invested in your success. Our team's collective expertise becomes your greatest asset on your journey to greatness.


Our pack of mature professionals brings decades of collective wisdom to the table. We understand the unique obstacles that B2B start-ups in the technology sector face. Whether you're looking to establish a strong brand presence, find the perfect product-market fit, supercharge your revenue generation, or refine your sales strategies, Grey Wolf Marketing has your back.



For the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack.

Our talented team always strives to deliver incredible results. They work unbelievably hard to create meaningful change for our clients — shaping the way people connect with the world.


David Appelbaum

Revenue Marketing Strategy, Brand Strategy,

Marketing Team Assessment/Organization 

An award winning software-marketing executive with 30 years’ experience specializing in B2B software start-up companies, turnarounds, and brand rehabilitation, David works closely with Shasta Ventures, Benhammou Ventures, and other leading VC and PE firms. His experience extends across many technology areas including AI, cybersecurity, data management, DevOps, eCommerce, IT infrastructure management, martech, mobile, and Network Management. In his career he has helped generate billions dollars through acquisition, IPO, and funding for multiple companies.

Kim Ryden

Demand Generation Strategy, Tactics, and Program Development, SDR/BDR development, Customer Marketing, Events Strategy

Kim is a high-performance leader driving marketing programs globally through innovative campaigns, as well as tightly executed field, events and channel marketing activities.

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David Bayer

Product/Market Fit, Product Roadmap Development, Product Management Optimization, Product Messaging/Positioning, Competitive Awareness, Analyst Relations

David excels at achieving product/market fit for innovative high-tech solutions, creating high velocity customer journeys and scaling Marketing to power high-growth trajectories. With deep experience in AI/ML technologies, often in the context of NLP and language-based capabilities, he has led GTM  initiatives for SaaS solutions in multiple domains, including content management, enterprise search, eDiscovery and Information Governance, contract and lease management, CPaaS (Communication Platform-as-a-Service). David has also led Product teams in several of his engagements.

Mark Phinick

Pipeline Strategy, Deal Coaching, Forecasting Accuracy,
Sales Team Assessment/Organization 

Mark is a ‘Deal Coach’ for enterprise software sellers. He goes where others fear to tread and help sellers uncover actionable blind spots that are stalling deals, resulting in seven successful exits. He complements traditional sales training and methodologies, working directly with sellers to build customer-specific win plans and irresistible proposals with compelling ROI to foster executive support early, over competing priorities.

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