David AppelbaumFeb 263 min readBeyond the Rule of 40: Cash may be King - but Debt is still a Four-Letter Word for SaaS RevenueThe Rule of 40 has long been a guiding principle along Sandhill Road for evaluating the overall performance and potential of young SaaS...
David AppelbaumNov 26, 20232 min readSeven Steps for Navigating the New Digital Marketing LandscapeThis post explores alternative strategies to drive engagement in digital marketing - where algorithms change & cookies are defunct.